AMP: Alpha Messaging Platform
An Enterprise-grade and Easy-to-Use Business Messaging Platform

Don't Follow. Be the Alpha, Lead

Take the reins of Your Carrier-Grade Messaging System.

Built on hyperscale architecture, our SMS switch​ is designed with a unique blend of enterprise-grade performance, smart routing, secure switching, robust security, easy scalability, and cloud-native flexibility.

Equipped to handle billions of messages while auto-employing dynamic LCR, enterprises can save money while making money. Moreover, it's easy to manage, not only for the technical team but also for the sales and accounting teams.

Alpha Messaging Platform
Easy to use

Easy to use

Fully managed

Fully managed

Extremely scalable

Extremely scalable

Optimized workflow

Optimized workflow

AMP Offering Modes

Pick and Customize Your Messaging Service

AMP Offering Modes

License Based

The system is installed on the customer's premises on COTSServers

SAS Model

Subscription-based (rental) on our secure cloud

Buy Subscription

Why Incorporate AMP on Your Table

While we designed it, you'll own it.

The core of Alpha Messaging Platform lies in its robust architecture and feature-packed performance. It's:

  • Designed for speed - Quick & easy integration into your workflow.
  • TradeReady - Empowers International A2P bulk messaging business.
  • Iron-clad - Multiple security controls ensure data privacy and compliance.
  • Built for scale - Manages SMS campaigns and daily bulk with ease.

Need more proof? Check out more of AMP's benefits:

AMP Benefits

Benefits

01
Smart Messaging Elements
  • Mo/MT SMS, 2-Way Messaging Support
  • RCS Messaging
  • Whatsapp Messaging
  • SMS-2-Voice
  • 3 Level Reseller Module
  • Customer Portal
  • Campaign Portal
  • MNP/HLR/Test System Integration
  • Message Throttling Control/Buffering
  • Content Filtering, Translation, Extraction
  • Error Code Management
  • MCC MNC Code Management
  • Traffic Store/Forward
02
System Highlights
  • Fast, Simplistic & Modular Graphic Interface
  • Fully Redundant & Highly Scalable Solution
  • DDOS Protection
  • Traffic Analytics & Dashboard
  • Revenue Protection:- Prepaid/Postpaid Management
  • Advance Routing Algorithm
  • Message Throttling Control
  • Store and Forward capability
  • Trunk-wise SMPP Parameters settings
  • Error Code Management
  • Traffic Repush Facility
03
Message Routing
  • Dynamic AutoLCR
  • Multiple Routing Types
  • % Routing, Failover Routing
  • Primary Secondary Routing
  • Content-Based Routing
  • Sender ID-Based Routing
  • HLR, Caching & Routing
  • Traffic Simulation
  • Delivery Status Based Routing
04
Monitoring & Analytics
  • Real-Time Traffic Report
  • Live Traffic Graphs
  • Bind Status
  • Traffic grids
  • Customer to Vendor Report
  • Customizable, Multi-Criteria-Based Report
  • EDR Templates
  • Multiple Filters in the Analytical Report
05
Accounting Controls
  • Prepaid/Postpaid Invoicing
  • Realtime Billing
  • Messages Rerating
  • Accounting Alerts
  • Billing Periods, Billing Notes & Credit Limits
  • Multi-Currency Support
  • Multi-Timezone Support
  • SOA
  • Vendor Invoicing
06
Software Compatibility
  • VMware 5.0 & Higher
  • KVM
  • Amazon Web Services (AWS)
  • Google Cloud Platform (GCP)
  • OpenStack
  • Microsoft Azure
07
Rates Management
  • Rates Import ( Manual/Auto)
  • Revenue Protection in routing
  • Rate Notifications
  • Rate Templates
  • Rates History
08
Protocols Affinity
  • HTTP/HTTPS
  • SMPP 3.3/3.4/3.5
  • SMPP Over SSL
  • VPN
09
Security Features
  • Network Level DDOS
  • SMPP Firewall
  • VPN
  • 2FA-based Login
  • Built-in Dynamic Firewall
10
System Control
  • Control Who Can See Margin or Cost
  • Role-Based Access Control
  • IP-Based Access Control